We make the jewellery we could not find.

Imitation jewellery in India has a reputation problem, and most of it is deserved. Thin stamped sheet, glued stones, a plating that goes green by the second wedding.

We started because we knew it did not have to be that way. The karigars who set stones for fine jewellery use exactly the same technique whether the stone is a diamond or a zircon. The skill does not change with the material. Only the price does.

So we build on solid brass rather than hollow sheet, triple-dip the plating rather than flash it once, and set every stone in a closed-back mount by hand. A necklace takes three days longer than the market standard. It also survives a wedding season, and the one after that.

Everything on this site is made by the same team, in the same workshop. If a piece ever fails within six months of normal wear, we replace it. That has always been the deal.